Discount Pools Direct

Custom WordPress Website Design & Advanced E-Commerce Functionality

discountpoolsdirect.com

Discount Pools Direct needed more than what Shopify could offer. As a growing pool supplier with a large product catalog and complex customer needs, they required a platform that could support interactive product configuration, flexible financing, and streamlined scheduling—all within a seamless, user-friendly interface.

Vibrandt migrated them off Shopify and built a fully custom WooCommerce website with deep custom development, centered around an advanced Pool Builder experience that allows users to assemble their ideal setup—piece by piece, with real-time pricing, options, and upsells.

Key Features Include:

• Interactive Pool Builder Tool that walks users through selecting a pool model, liner, accessories, upgrades, and installation options—all dynamically priced and bundled for checkout
• Custom Financing Application Integration, giving customers the ability to apply for financing during the checkout process with clear payment plan options and secure submission
• Dynamic Product Dependencies & Logic, showing or hiding options based on pool size, region, or included upgrades
• Full Migration from Shopify with improved structure, flexibility, and SEO visibility
• Mobile-Optimized Checkout Experience for pool buyers browsing and financing from any device
• Scalable WooCommerce Foundation allowing future expansions, including rentals, warranty registrations, and financing partners

This project turned a restrictive e-commerce experience into a powerful, conversion-focused platform that gives customers everything they need to confidently purchase a pool package from start to finish—without making a single phone call.