In this digital age, it’s crucial that your website is designed with the end-user in mind. A user-friendly site not only attracts visitors but also keeps them engaged. Here are six tips to enhance your website:
1. Clear & Concise Navigation
Your website’s navigation serves two main purposes:
- It helps users find what they’re looking for.
- It boosts your search engine rankings.
First, be human. Use descriptive navigation instead of generic terms like “What We Do.” Choose words that your visitors use and search for. This approach reduces clicks for the user and improves your relevance to search engines. Avoid using internal jargon and always prioritize the user’s experience.
2. Obvious Call-to-Action
Your call to action (CTA) is crucial. Once users are on your site and interested, you need to guide them on what to do next. Don’t make them hunt for it.
Use buttons for actions like “Get a Quote,” “Download,” or “Call Us.” The text should start with a verb. “More Information” isn’t a call-to-action, but “Learn More” is.
Choose an accent color for your CTA buttons. If your site is primarily blue, a contrasting color like yellow or orange will make your CTA stand out and grab the user’s attention.
3. Scrap the Testimonials Page
When was the last time you went to a website just to read their testimonials? Probably never. Instead of having a separate testimonials page, integrate client praises throughout your site. Use case studies or video testimonials on relevant pages, like product or service pages, to showcase positive feedback where it matters most.
4. Show Your Team
People like to know who they’re doing business with. Introduce your team on your website. Let visitors see who’s behind the scenes and get a sense of your company culture. Building this personal connection can increase trust and likability, making visitors more comfortable doing business with you.
5. Make it Mobile
A mobile-friendly site is no longer optional; it’s essential. Mobile-friendly pages rank higher in mobile search results. Google wants its users to have a good experience, and if your site is hard to navigate on a mobile device, users will leave quickly.
Ensure your site has a responsive design, with easy-to-click links and navigation that works well on all devices.
6. Forget the Fold
The idea that users don’t scroll below the fold is outdated. Scrolling is a natural action, and research shows users do scroll. Focus on placing your most important messaging at the top, but don’t try to cram everything above the fold. Give users a reason to scroll and explore your content further.
Let Vibrandt Improve Your Website
If these tips sound great but you’re not sure where to start, we’re here to help. Implementing all these improvements while running your business can be overwhelming. At Vibrandt Websites, we specialize in building great websites with over 10 years of experience.
Contact us today to leverage our expertise and take your website to the next level.
