The COVID-19 pandemic has dramatically impacted everyone’s lives and businesses. While daily life is slowly regaining some normalcy, many business owners still find themselves with extra time due to a slower pace. One of the best things you can do right now is to improve your online presence. It’s the perfect time for a new strategy and online growth.
With many people limiting in-person contact, take an honest look at your digital presence. Make sure it’s as productive and powerful as possible. Review your website and digital marketing strategy and find ways to elevate them. Once businesses start to pick back up, you can be confident that your digital footprint is strong. Your actions now will undoubtedly affect your business when normalcy returns.
1. Scope Out Your Competition
To improve your online presence, start by seeing what your competition is doing. A big part of running a successful business is knowing who your competitors are, what they’re doing, and how they’re doing it. Most businesses have an online presence, so keeping tabs on their activities has never been easier.
During your research, take note of:
- Products or services
- Overall marketing strategy and tactics
- Pricing
- Branding and design
- Content
Use this information strategically for your marketing and pricing, and capitalize on your competitors’ weaknesses. Where they lack is where you can differentiate your business.
2. Create New and Fresh Content
If you haven’t taken the time to develop content for social media, your blog, or email newsletters, now’s your chance. Create a content strategy for your business or enhance what you have planned. It’s easy to get overwhelmed when creating new content. If you aren’t sure what to focus on, consider these questions:
- Does it build brand awareness?
- Does it establish my expertise?
- Does it help deepen my relationship with my clients?
- Does it drive traffic to my website?
- Does it introduce a new product or service?
3. Update Your Website
How many times have you looked at your website and thought, “We should update that”? Now is the time to ensure that your website’s elements represent your brand accurately.
While digital products and trends come and go, the importance of your website remains constant. It’s the face of your brand in this digital world and should be updated frequently. Let customers know about any changes to your business due to COVID-19 through a popup, banner, or blog post.
Ensure your website is memorable, modern, and connects with your audience. Refreshing headlines, content, and visual elements will breathe life into your site and do wonders for your online presence.
4. Spend Some Time with Google
Over 99,000 Google searches are submitted every second, so having a strong search presence is vital for your brand. Search engine optimization (SEO) ensures your website is:
- Valuable and relevant for your audience
- Delivering a positive user experience
- Growing organic traffic
- Leveraging existing traffic
Investing in quality SEO efforts can ultimately lower your advertising costs. Think ahead and remember that this pandemic won’t last forever. By focusing on optimizing your SEO now, you’ll be prepared for better results in the future.
5. Check Your Online Listings
If you’ve had a website for a while, your business is likely listed in major online directories like Google, Facebook, and Yelp. While major directories are crucial, don’t underestimate less popular directories, especially those specific to your industry. Listing your business in as many directories as possible can strengthen your digital presence and visibility and provide additional links to your website, improving your SEO.
Do a simple Google search for industry-relevant terms to find the most relevant directories. The top directories in the organic results are essential for your business to list with. Ensure your information is accurate and stands out on the search results page. This means going beyond just listing your company name, address, and phone number.
During & Post-COVID-19, We’re Here for You!
Life and business may feel unstable, but it’s crucial for business owners to keep pushing forward to ensure their company’s survival and success. Now is not the time to step back from digital marketing efforts. People are fully engaged and immersed in their devices. Take this opportunity to lead your business through this crisis and connect with your customers.
At Vibrandt Websites, we’re here to alleviate some of your stress so you can focus on other areas of your business development. Whether it’s a website redesign, SEO management, or content creation, let us be your digital partner.
While COVID-19 has likely caused you to worry about your business, contact us today to schedule a call. Feel confident and well-positioned for growth post-pandemic.
Contact Vibrandt Websites now to enhance your digital presence and prepare for a successful future!
