Why Your Website Is Losing Traffic

Why Your Website NEEDS an SSL Certificate

Have you ever gone to a website and been greeted by a full-screen privacy warning stating that the site you are about to entire isn’t secure? Or do you look up in the top bar of your website browser and see the words NOT SECURE?

These warnings are due to the lack of security for the connection to that website. It’s alerting you that information sent and received with that page is unprotected, and it could potentially be stolen, read, or modified by attackers and hackers.

If you run a blog or website, you’ve probably heard about SSL certificates and the idea of moving your domain from the old http:// to the secure https:// version.

What exactly is an SSL certificate?

SSL stands for Secure Sockets Layer and is the technology now used to create an encrypted link between a web server and a browser. The certificate allows all the data passed between the web server and the browser to remain private.

The idea is that, when you’re shopping or submitting your details into a form on a website, you want to know that the site is secure in the sense that it’s the website you think it is and not something else.

Without getting overly technical, HTTP (Hypertext Transfer Protocol) is how information gets transmitted and received across the internet, and HTTPS is just the secure version of it. It’s a little more tricky than that, but it’s all you need.

When a site has a secure SSL certificate (and is set up correctly) you’ll see a little padlock up in the navigation bar, and the URL will have https:// at the start instead of just http:// without the “s.”

The lack of an SSL certificate is something that will affect the security, performance, and even the search engine rankings of your website.

Who needs an SSL certificate?

It used to be that only people who were collecting data on their websites needed a secure connection. Now in a day and age where online security and protecting user data is critical, anyone who has a website needs a secure site. Not having one can cost you the trust of users and potentially business.

How do I secure my site?

All of our websites come with SSL certificates installed on them! Contact us today to get your website up to date with the latest internet security standards!

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