Why Your Website Is Losing Traffic

Why Your Website NEEDS an SSL Certificate

Ever landed on a website and been hit with a full-screen privacy warning saying the site isn’t secure? Or maybe you’ve noticed “NOT SECURE” up in your browser’s top bar?

These warnings are all about the site’s connection security. They’re telling you that any information sent or received on that page isn’t protected, making it easy pickings for hackers to steal, read, or mess with.

One big reason your website might be losing traffic could be tied to its SSL certificate. If you run a blog or website, you’ve probably heard of SSL certificates. Let’s break down what an SSL certificate is and how it keeps your site safe.

What exactly is an SSL certificate?

SSL stands for Secure Sockets Layer. It’s the tech that creates an encrypted link between a web server and a browser, keeping all the data between them private.

When you’re shopping online or filling out a form on a website, it’s crucial to know that the site is secure.

To keep it simple, HTTP (Hypertext Transfer Protocol) is how info gets transmitted over the internet, and HTTPS is the secure version. That extra “s” makes all the difference for security.

When a site has a secure SSL certificate (and is set up right), you’ll see a little padlock in the navigation bar. Also, the URL will start with https:// instead of just http://.

Not having an SSL certificate affects your site’s security, performance, and even its SEO.

Who needs an SSL certificate?

These days, online security and protecting user data are super important. Anyone with a website needs to secure it. If you don’t, you risk losing the trust of your users and potential business.

How do I secure my site?

All our websites come with SSL certificates installed! Reach out to us today to get your website up to date with the latest internet security standards!

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