Why Your Website Is Losing Traffic

Why Your Website NEEDS an SSL Certificate

Have you ever gone to a website and been greeted by a full-screen privacy warning stating that the site you are about to entire isn’t secure? Or do you look up in the top bar of your website browser and see the words NOT SECURE?

These warnings are due to the lack of security for the connection to that website. These warnings alert you that information sent and received within that page is unprotected. In turn, the data could potentially be stolen, read, or modified by hackers.

A very large reason why your website is losing traffic can be tied back to your site’s SSL certificate. If you run a blog or website, you’ve probably heard about SSL certificates. Let’s look at what an SSL certificate is and how they protect your website.

What exactly is an SSL certificate?

SSL stands for Secure Sockets Layer. SSL is the technology used to create an encrypted link between a web server and a browser. It allows all the data between the web server and the browser to remain private.

When shopping or submitting your details into a form on a website, it is critical to know that the site is secure.

Without getting overly technical, HTTP (Hypertext Transfer Protocol) is how information gets transmitted and received across the internet, and HTTPS is just the secure version of it. It’s a little more tricky than that, but it’s all you need.

When a site has a secure SSL certificate (and is set up correctly), you’ll see a little padlock up in the navigation bar. Another indicator is that the URL will have https:// at the start instead of just http:// without the “s.”

The lack of an SSL certificate is something that will affect the security, performance, and even the SEO of your website.

Who needs an SSL certificate?

Nowadays, online security and protecting user data are critical. Anyone who has a website needs a secure site. Not having one can cost you the trust of users and potentially business.

How do I secure my site?

All of our websites come with SSL certificates installed on them! Contact us today to get your website up to date with the latest internet security standards!

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